Those of us who are updated on trends in the world of makeup and beauty know that Korean beauty, or “K-beauty”, has been continually growing in popularity these past few years. We can even see this influence on the 2021 Oscars red-carpet. Even stars like Margot Robbie, Andra Day, and Zendaya all sported the signatures of the minimalist K-beauty makeup look—the light washes of color, glowing skin, and of course, natural, eye-opening lashes!

Today, many beauty enthusiasts and celebrities have turned to lash extensions to get that “easy” I-woke-up-like-this eye look, but it often comes at a cost (more than just the hefty price tag). Lash extensions can cause skin irritation, and lash strands falling out along with the natural eyelashes, leaving bald and lashless patches along the lash line. Not only that, but these outcomes tend to result in frequent trips back to the lash salon to get touch ups.

 But, here at Luxx, we are here to tell you that there is another way that is safer and easier, and still gives you the youthful, subtly eye-opening result you’re looking for. Luxx has launched yet another option to its magnetic lash style collection!

Introducing Lily, your new everyday makeup staple. Feathery, light, and natural—Lily is your no-fuss eyelash favorite for achieving that Korean lash extension look! With cruelty-free and chemical free materials sourced from the beauty capital of the world, Lily is thoroughly Korean-quality, fit and made for Asian eyes. It has just the right amount of length and flare to match perfectly with almond, hooded, and monolid eye shapes... just like the stunning eyes of some of our favorite Korean stars!

Get the Look

For some inspiration on how to play around with your Lily magnetic lash pair, take a look at these different makeup looks by the gorgeous powerhouse women of the Korean entertainment world— Vincenzo star Jeon Yeo-been, Jennie Kim of Blackpink, and of course, Han Ye-ri from the Oscar-nominated film Minari!

	Jeon Yeo-been’s Classic Red Lip Who said a bold red lip couldn’t be youthfully minimalist? Pair the red lip with a lash style as light as Lily, along with a light powder to bring all the attention to your lips and eyes!
Jennie Kim’s Deep Brown Eyes For some depth to your eye look, apply a dark brown along your lash line and blend it upwards to a light orangey brown closer to your brow bone. Add some glow to your look with some cream highlight on your cheekbones to give off that Pretty (yet) Savage look.
	Pretty in Pink like Han Ye-ri Give yourself that bright and light confidence with a pop of pink on your cheeks, the inner parts of your lips, and your eyelids! To bring out the light volume of Lily, you can elevate the look by dabbing on a bit of glitter to your eyelids!

All in all, these looks by these game-changing Korean women show us that simple beauty can be as powerful as any. Whether you’re going bare-faced, or going for that signature K-beauty look, Lily can be your minimalist beauty staple that elevates any look from the comfort of your own home. Just like our other magnetic lash styles, Lily is sweat-proof, wind-proof, water-resistant, and can be reused for up to 7 months or more—that’s at least 3 lash salon treatments all in one magnetic lash pair! 

Shop Lily and the Gold Lash Lock today! Say goodbye to skin irritation, lash fallout, and say hello to all the ease and convenience you’d want for any of your minimalist K-beauty looks.