Our Story

Behind every significant innovation is always a simple, inspiring idea that comes with a purpose: the WHY. In our case, enhancing our lashes was just taking too much time, effort, cost—and even damage.

We believe that as a beauty brand, we have the responsibility to quickly adapt to new trends and the evolving needs and priorities of our community. And with accessibility and safety becoming of significant importance to the average consumer, game-changing innovations such as magnetic lock technology for eyelashes have been invented.

What do we envision your beauty routine to look like? Minimum effort with maximum results, with no need to fumble around, and from the comfort of your home. Confidence in a snap.

People call it magic, a game changer, a lifesaver—you name it! Magnetic lashes are revolutionizing the beauty game, giving you the power to embrace effortless beauty and feel confident in a snap.

Mission & Vision

Luxx Lash aspires to be an integral part of your everyday beauty routine while providing ease and convenience, promoting safety and sustainable use, and building an inclusive beauty community for women and men alike in Asia.

We aim:

  • To provide ease and convenience by offering high-quality, reusable, lightweight, and natural-looking magnetic lashes; 
  • To promote safety and sustainability by enabling our customers to shift to a more sustainable beauty routine through the use of our high-quality, chemical-free, cost-effective, and reusable magnetic lashes;
  • To help create a simplified, accessible beauty routine that keeps you effortlessly beautiful everyday, anytime, and anywhere; and
  • To foster a positive, inclusive and empowered community.

Brand Values


For significantly spending less cost, less effort, and less time with Luxx Lash, 
you get to experience maximum ease and convenience with our products. 


Our magnetic lashes are chemical-free, reusable, and easy to clean
safe for your eyes and for the earth.


Because our products’ duration of use is longer than usual, you are able to practice
and maintain a sustainable lifestyle.


In Luxx Lash, we ensure our products are of high-quality made from silk,
handcrafted carefully strand by strand.


As a beauty brand, we help in building a diverse, positive and empowered community
free from discrimination.