Easy, effortless beauty with Luxx

(Manila, Philippines | August 1, 2023) - In celebration of its fifth anniversary, Southeast Asia's leader for sustainable lash innovations, Luxx Lash, proudly introduces its most recent Lash For Life sustainability partnership with Waves For Water Philippines.

Luxx Lash has been at the forefront of revolutionizing the lash industry since 2018 through game-changing innovations that empower customers to look and feel their best. 

Driven by its founder, Veronica Eala’s vision of creating a world where beauty’s impact goes beyond you, Luxx Lash was founded on the belief that beauty brands have the responsibility not only to quickly adapt to new trends, but more importantly, to use its platform to positively influence and inspire action - this was the grounding principle behind Luxx Lash’s Beyond Beauty project.

Since its launch, Luxx has introduced its Beyond Beauty: Eco Collection - made with 100% responsibly-sourced compostable sugarcane and kraft packaging that may be recycled, composted, or reused. Now available in a reimagined Eco packaging, customers can avail of Luxx’s signature magnetic and liner lash collections while helping to leave a positive impact on the environment.

Alongside this, Luxx has also partnered with many non-profit organizations through the years such as Women of the World, The Plastic Flamingo, Ecoship Asia, Segunda Mana, One Million Lights PH, and many more, all of whom champion sustainability, gender equality, and women empowerment. This year, to mark its fifth year of advocating for simple and sustainable beauty, Luxx proudly introduced the Beyond Beauty: Lash For Life project.

Beyond Beauty: Lash For Life

“Going #BeyondBeauty means working together with each and everyone of you.  In celebration of Luxx's Fifth Anniversary, we are proud to introduce the Beyond Beauty: Lash For Life Project. 

With collaboration and social responsibility at the core of what we do, this year, we've partnered with Waves For Water Philippines, to empower our customers to take action with us and join us on this journey toward simple sustainability.” - Veronica Eala, Founder & CEO, Luxx Lash

Waves for Water is an international non-profit organization that  is on a mission to solve the global water crisis — because it's possible. Grounded by their philosophy of “doing what you love and helping along the way”, Waves for Water makes clean water accessible for everyone who needs it.

“Lash for Life is an opportunity to give back to other communities and proactively provide for those who do not have access to basic needs - such as clean water. As a member of Luxx, it gives me fulfillment to be part of a brand that is proactively engaging in such initiatives.” Kristine Sison, Operations Manager at Luxx

Providing 50 Homes with Clean Access To Water

Through the generous support of our Luxx community, Luxx’s inaugural Lash For Life project concluded with a turn-over ceremony in Barangay San Andres, Tanay, Rizal where the Luxx team provided 10 water filtration systems to families with no access to potable water. 

"We are delighted to partner with Luxx in bringing access to clean water to underserved regions, particularly in Brgy. San Andres’ indigenous peoples community. Luxx Lash leveraged its brand’s influence to raise awareness about the water situation in the Philippines while also volunteering to this community where drinking water has been a longstanding challenge.

During the ceremony, the Luxx team recounted their experience of gaining first-hand insights on the needs of these communities, and how the private sector can help make a difference in creating stronger, more resilient communities with improved living conditions and opportunities.

“Working with Waves For Water for our Lash for Life initiative has been very valuable to me and our entire team at Luxx. This is just one of the many ways that Luxx continues to act on its promise of leaving a positive impact on the community, and we’re very grateful to Waves For Water for collaborating with us to make this happen. 

Teaching the residents how to use the water filters and seeing the smiles on their faces throughout our visit was an important reminder that there is always something that can be done to help communities gain access to simple and basic necessities like clean and safe water.” - Ahay Lopez, Brand Manager at Luxx.

“The pilot collaboration with Luxx Lash is a testament to the organization's ethos of really serving as a platform for anyone who wants to join in the effort in making clean water access a reality for all Filipinos,” said Jenica Dizon, Waves For Water Philippines’ Country Director. 

To learn more about how you can collaborate with Luxx for its Beyond Beauty: Lash For Life project, please visit: https://www.heyluxxlash.com 

To learn more about Waves For Water Philippines and their various programs, please visit: https://www.wavesforwater.org/get-involved

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