Our Story


Behind every significant innovation is always a simple, inspiring idea that comes with a purpose: the WHY.

In 2018, Luxx Lash was founded on the belief that beauty brands have the responsibility to quickly adapt to new trends and the evolving needs and priorities of the community. In our case, enhancing our lashes was just taking too much time, effort, cost—and even damage. And with safety and convenience becoming of significant importance to the average consumer, game-changing innovations for eyelashes have been invented.

As a beauty brand, we care about leaving a positive impact on our community and our planet, working together in acting on issues that matter to us.

The beauty industry is one of the biggest sources of packaging waste—producing ⅓ of landfill waste, spilling over (literally and figuratively!) to the long-term. Locally, sustainability is not in the forefront when it comes to the consumer’s lifestyle priorities. Greenwashing deceives consumers into believing that a company’s products and policies are environmentally friendly through false information or lack of transparency. 

And this was why we created the Beyond Beauty Project: Transcending our role in the local beauty space by taking responsibility not only to advocate but to also act. Using our platform to positively influence and impact.

Going into this journey as a brand and as individual members of society means doing our part in this collective movement:

But it doesn’t end here. 

Being a “project,” this means that this effort is a work in progress—collaborative and constantly improving. And we can’t do it without your help. As a member of our community, you have the opportunity to:

Together, let’s create a healthier and safer home for the future. 

Ready to get started? Click here to begin your journey today.



Here at Luxx, we value...